Ad Revenue Intelligence Dashboard

Reporting & Analytics

Ad-platform exports combined into one dashboard for cost, revenue, margin, and performance changes.

Problem

Ad spend and revenue lived across separate platform exports, making it difficult to see advertiser performance and margins without rebuilding reports manually.

Before

Each export had to be cleaned and combined in spreadsheets, while important week-over-week changes could stay buried until someone went looking for them.

System

A custom dashboard combines CSV exports from multiple ad platforms into one dataset, then breaks performance down by advertiser, platform, cost, revenue, and margin.

How it works

1. Import platform CSV exports into one dataset
2. Combine and normalize advertiser and performance data
3. Surface cost, revenue, margin, and week/month movers
4. Filter individual views or export the results back to CSV

Architecture

Platform CSVs → Combined Dataset → Performance Analysis → Dashboard & Export

Outcome

Teams can review advertiser and platform performance from one place and spot meaningful changes without rebuilding the same spreadsheet each week.

What it changes

• 1 DASHBOARD: Advertiser, platform, revenue, cost, and margin in one view
• 4 VIEWS: Overview, advertiser, platform, and performance views
• WEEK + MONTH MOVERS: Performance changes surfaced automatically for faster review

Stack

• Custom Dashboard
• CSV Import/Export
• Ad Platform Data

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