Fix the process. Then automate it.

I help service businesses and agencies fix lead follow-up, CRM workflows, and repetitive operations using AI and automation. Based in Manila, building for teams in the US and Australia.

I spent 12+ years inside operations watching processes break. Now I fix them with automation and AI, only where they actually make sense.

Three kinds of broken. One way to fix them.

Lead Conversion Systems

For businesses getting leads but losing too many between inquiry, follow-up, and booking.

Capture → Qualify → Follow-Up → Booking → Handoff

Operations Automation

For teams repeating manual work, moving information between tools, or relying on reminders to keep processes moving.

Manual Work → Workflow → Integrations → Alerts → Reporting

CRM Systems

For businesses where the CRM exists, but the team still relies on spreadsheets, messages, or memory to keep things moving.

Pipeline → Automation → Team Handoffs → Visibility

Live in production

Since June 2026 I've owned the full technical layer for a home services lead gen agency: the Messenger AI bot, the GHL workflows and the n8n QC behind them. I inherited it with zero documentation and wrote the SOP myself.

Selected work

Government Bid Monitoring System

Monitoring across 87 government bid portals every 6 hours, bringing relevant opportunities into one review flow instead of checking sources manually.

AI Lead Qualification & QC System

AI qualification and QC turn raw lead conversations into cleaner, more consistent handoffs before the qualification team reviews them.

Voice AI Appointment System

Voice AI handles inbound and outbound calls, qualifies prospects, books appointments, and records call outcomes automatically.

Ad Revenue Intelligence Dashboard

Ad-platform exports combined into one dashboard for cost, revenue, margin, and performance changes.

Multilingual Applicant Qualification and Booking System

A multilingual Telegram chatbot that answers applicant questions, collects qualification details, and sends qualified candidates a booking link.

AI Sales Call QA System

AI grades sales calls automatically and sends structured results to the founder’s dashboard, making weak conversations and coaching opportunities easier to spot without reviewing recordings one by one.

How I work: five steps

  1. Diagnose. Understand how the process currently works and where it breaks.
  2. Map. Design the cleaner future-state workflow.
  3. Build. Implement the automation around the business process.
  4. Test. Stress-test edge cases, handoffs, integrations and AI output.
  5. Optimize. Monitor performance and continuously improve the system.

Ways to work together

Process & Automation Audit

For businesses that know a process is messy but are not yet sure what should be automated.

Automation Implementation

For businesses that already know what they want to improve.

Systems Optimization & Support

For businesses with existing systems that need monitoring, troubleshooting and continuous improvement.

Frequently asked questions

How much does it cost?

Most projects fit one of three packs. The exact price is scoped on the discovery call. Support, changes and small one-off tasks are $25/hour.

How long does a project take?

It depends on the size of the build. Most projects follow the same three packs, and the exact timeline is set on the discovery call:

What do you do?

I help service businesses and agencies fix lead follow-up, CRM workflows, and repetitive operations using AI and automation. The approach is process first: understand where work breaks, map a cleaner workflow, then automate only what makes sense.

Who do you work with?

Any industry, as long as the business is legitimate. Most clients are service businesses and agencies, and they usually come to me with one of these:

What kind of systems do you build?

Three kinds, organized around the business problem, not the software:

I’m not sure what I need. Where do I start?

If the process is unclear, adding automation usually makes the mess faster. I'll map what's happening now, identify the bottlenecks, and show you what should actually be automated before anything gets built. That is the Process & Automation Audit. You get:

How does a project work?

Five steps, and the process always comes before the tools:

Which tools do you use?

Mostly GoHighLevel, n8n, OpenAI, VAPI voice agents, Supabase, Google Workspace and Slack. I also work with Zapier, Make, HubSpot, Pipedrive, Claude and Gemini. The tool gets picked after the process is clear.

Do you work inside my own accounts?

Yes. I build inside your own accounts, like your GoHighLevel, n8n or CRM, so the system lives in your tools.

Can I see systems you’ve built?

Yes. One is live right now across 55 active sub-accounts for a home services lead gen agency. Each project shows the problem, the system and the outcome.

Do you support systems after launch?

Yes, through Systems Optimization & Support at $25/hour. It is for businesses with existing systems that need monitoring, troubleshooting and continuous improvement. It covers:

What’s your background?

My background is 12+ years in operations and BPO: running processes, fixing breakdowns, reviewing data, handling escalations, and managing teams before I moved into automation and AI systems. That operations background is why I look at bottlenecks, handoffs, ownership, and process design before touching the tools.

Where are you based, and do you cover US time zones?

I’m based in Manila, Philippines, and I work on US time zones, so we can meet during your business day. I also work with teams in Australia.

How do we get started?

Every project starts with a 30 minute discovery call. No pressure, and you don’t need to know which tool or automation you need. We look at the process first and decide if automation actually makes sense.

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